Audio is a key trend in 2022, which moves podcast creation way up on our list of to-dos! U.S. consumers listened to nearly 15 billion hours of podcasts in 2021, up 25% from 2020. Although podcasts have been an option for a few years, they are just now starting to gain traction and are an incredible opportunity for marketers.
So how to begin? Experts say launching a podcast is not hard, especially if you follow recommended steps. Check out this guide for a clearly communicated path to your podcast.