As we safely reopen Watkins Glen and all of the Finger Lakes, we look forward to safely welcoming you to our communities. Please remember to call ahead: our restaurants, wineries/breweries/distilleries, and attractions have developed location-specific procedures and protocols to ensure that our community, visitors, and employees remain safe and healthy.

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Small Business Saturday

NY 14891
  • Presented By: Watkins Glen Area Chamber of Commerce
  • Dates: November 27, 2021
  • Location: The Watkins Glen Community
  • Time: 10:00 AM to 4:00 PM


Small Business Saturday is a national shopping day that takes place the Saturday after Thanksgiving. It originated in 2010 by American Express and celebrated its 10th anniversary in 2019. This shopping day encourages consumers to Shop Small® and support their local communities. Along with Black Friday and Cyber Monday, SBS kickstarts the holiday shopping season. Schuyler County businesses typically offer Small Business Saturday sales and other incentives to encourage customers to shop locally.