As we safely reopen Watkins Glen and all of the Finger Lakes, we look forward to safely welcoming you to our communities. Please remember to call ahead: our restaurants, wineries/breweries/distilleries, and attractions have developed location-specific procedures and protocols to ensure that our community, visitors, and employees remain safe and healthy.

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Finger Lakes Wine Country Tourism Marketing Association, Inc.

1 West Market Street, Suite 203
Corning, NY 14830
(607) 936-0703


Finger Lakes Wine Country is the regional branding organization for the 3,065 square mile area that includes Schuyler, Chemung, Steuben, Tioga and Yates counties and the Cayuga, Seneca and Keuka Lake Wine Trails. As the regional branding organization, FLWC is responsible for positioning the region as a top-of-mind destination brand by showcasing the various attributes and experiences of the area. The organization does this through an integrated marketing program which includes a robust website, paid media, social media, email marketing, media and influencer relations including press trips and print and/ or online magazines that collectively promotes the entire region's lifestyle and attractions. Finger Lakes Wine Country is the unified voice for the five Counties and the three Wine Trails.