ViewSPORT is an innovative fitness apparel line focused on the motivated athlete, sports teams, the military, and others looking to get the most from their fitness and training efforts. When someone exercises, the ViewSPORT sweat activated technology reveals a design that is only apparent once sweat comes in contact with the fabric. The harder the wearer works the more visible the image. Additionally, ViewSPORT works with the Marine Corp and Army to provide recruitment and promotional items. ViewSPORT has several relationships with racing and athletic events to provide merchandise and training apparel, including Ironman, Boilermaker, Tough Mudder, and Rock n Roll Marathon.